So, you’re moving forward with Zulu Core – congratulations, and welcome to the evolved agency experience! Traditional agency relationships trade time for money, and most of the execution is 'shoot from the hip.' This bleeds management hours and leads to bloat. Core is designed for teams that need to move quickly and win – but here, winning means slowing down and following a specific process. 

Our model is built around outcomes, not hours, and this requires a value-centric approach. The keys to success are intelligence and consistency. Core delivers results by following a steady cycle: research, goal setting, execution, and analysis. If you haven’t already, review this blog to understand the expectations – it will save you thousands, and a great deal of headaches. 

Then, follow these 15 steps to get the most from our working relationship 😎

1. Make sure your team understands why we’re here. Zulu does not operate like a traditional agency. Our relationship only functions when all stakeholders are on board.
2. Remember that we think in quarters, not days. Our job is to future-proof for tomorrow, not to plan your execution for today.
3. Our program is client hands-off and bloat-free by design. If we’re not reaching out every day, that means things are working.
4. We’re engineers and creatives, not educators. Zulu won’t hold your hand and explain how digital marketing works. It slows us down and hampers results.
5. Deliverables get cold with too many cooks in the prep-room. Your requirements and guidance set the ground rules in Discovery Phase. Beyond that, revisions are a one time in-scope opportunity.
6. Carefully consider revision requests before asking. Remember that when changes to the plan are made, they become harder to change back and slow execution. Iteration speed = success in eCommerce.
7. Provide us with solid intelligence and set crystal-clear guidelines in Discovery Phase. Then, leave our operators to execute.
8. We will never launch on a Friday. Sorry, the answer is still no. Period. 
9. Speaking of no’s, you’ll hear them from time to time. It won’t happen often, but please trust us when it does. There’s a good reason. 
10. We will always propose the option with the highest return. We may push you harder than an agency. It’s not personal, and we all want the best outcome. Only when you succeed, do we succeed.
11. We always fight for the option with the highest return.
12. If we don’t think your request will work, we will tell you twice. After that, we’ll shut up and execute.
13. If you need a stand-up meeting, message your Zulu project manager. After Discovery, please refer to the neural™ dashboard twice a week. It holds the performance answers you seek. 
14. Often, we see opportunities you can’t. Give us the benefit of the doubt and let us run with it – we’re good at what we do, and you’ll thank us later. 
15. Yes, we play with numbers all day – but we’re not robots. Treat us like humans, and we promise to do the same. 

Hands off by design. Outcomes, not hours…